How It All Began…

When Toast first opened the doors of their Montclair, NJ location in May of 2007, owner Amy Russo Harrigan’s mantra was simple. “Peace, Love, Pancakes.” While Toast has since expanded with the opening of their new location in Downtown Asbury Park, the restaurant’s foundation remains the same. Toast’s mantra isn’t simply a cute catch phrase that looks good on t-shirts. Those three words are the (not-so-secret) ingredients that help make every dining experience at Toast stand out.

Toast’s vibrant, affable staff members greet every customer with a smile. Even Amy herself can often be found weaving between tables and laughing with customers at both the Montclair and Asbury Park locations. With bright, rustic, and ever so slightly kitschy decor covering the walls and tables, Toast provides a peaceful, B&B-like environment. This welcoming atmosphere plus Toast’s perceptive staff make both the Asbury Park and Montclair locations perfect for family outings, business meetings, and private events, alike.

Inviting atmosphere aside, the dining experience at Toast would be nothing if not for their expansive, unique culinary options. Toast’s menu boasts choices for breakfast, lunch, and that magical time in between, known as brunch. The fare ranges from Huevos Rancheros and Grilled Cinnamon Buns to their fresh Lobster Roll and Brookdale Cheese Steak, and while much of their menu consists of old standbys, every dish comes standard with a bit of extra love and care. Substitute a side of french fries for sweet potato fries, or switch out the Canadian bacon on your eggs benedict for crab cakes. These seemingly simple touches, along with all natural and fresh ingredients, help make Toast a cut above the rest.

Toast’s mantra, of course, would not be complete without the promise of pancakes. These much-loved pancakes are made using Amy’s tried and true family recipe. Plus, with fruit, chocolate chip, and even red velvet varieties, Toast’s pancakes have always been a crowd favorite. However, if pancakes aren’t your thing, Toast offers choices for widely varying palates. They even provide a generous breakfast/brunch/lunch menu specifically geared toward vegan and vegetarian diners.


516 Cookman Ave
Asbury Park, New Jersey 07712

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700 Bloomfield Ave
Montclair, New Jersey 07042

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